The prominent investment firm JPMorgan Chase recently shared the most recent findings from Wave7 Research’s April 2023 data in a report published on June 17 by IT Home. An intriguing shift in the volume of iPhone sales was revealed by the poll, which targeted US providers. The iPhone 14 Standard Edition is now the most popular iPhone model, surpassing the iPhone 14 Pro Max, according to JPMorgan Chase analysts.
The iPhone 11 is also a surprisingly popular iPhone model among users
The iPhone 14 Standard Edition surpassed the iPhone 14 Pro Max, which dropped to second place with 18% market share, during the month of April by claiming a 19% market share among US operators. The market share of iPhone 14 Pro models fell from 16% to 15% during this time. Surprisingly, the iPhone 14 Plus, frequently viewed as the least popular of the lineup of iPhones, was able to hold onto a consistent market share of 7%.
JPMorgan analysts added more context by pointing out that the combined iPhone market share among the three major US operators increased significantly in April, rising to 67%. This number marks a significant increase from the market share of 61% that was observed in March.
The JPMorgan analyst acknowledged the continued popularity of the iPhone 11, which is still Apple’s primary offering for prepaid sales despite the report’s lack of detailed data for other iPhone models.
This most recent event exemplifies how quickly consumer preferences may change in the smartphone market, which is dynamic. Apple’s success in addressing customer expectations and delivering a compelling product is demonstrated by the company’s ability to draw customers’ attention to the iPhone 14 Standard Edition.
It will be interesting to see how the sales environment changes during the year and whether Apple can continue to dominate the smartphone market. The competition between smartphone makers is expected to get more intense with new features, advancements, and marketing tactics on the horizon as the firm prepares to release the iPhone 15 series.