For more than a year, Google has been making fun of Apple for refusing to use the Rich Communication Services (RCS) protocol. The business even started a campaign dubbed “Get The Message” to get Apple to use the messaging standard, but the company’s efforts went unanswered. With its own brand of sarcasm, Samsung has now joined the search engine giant in pleading with the Cupertino business to adopt RCS.
“Help Apple,” says Samsung
Samsung has posted a new video to YouTube urging Apple to use RCS. The Romeo and Juliet-style discussion between two users who want to be together but are kept away by one of their parents is depicted in the movie, “Green bubbles and blue bubbles want to be together,” which alludes to Apple’s reluctance to allow RCS in iMessage. What harm has green ever caused them? One of them inquires, “Are we bubbles too? Samsung’s heartfelt film lends support to Google’s ongoing #GetTheMessage campaign.
RCS is meant to be an improvement over SMS, the current texting standard, which does not provide encryption, group messaging, or animated stickers. With read receipts, the ability to transmit messages via mobile data or Wi-Fi, and the ability to see when someone is typing, RCS conversations are designed to provide you with a rich messaging experience. RCS enables the sharing of enormous files and high-resolution images. All Android phones support the new protocol.
RCS needs to be enabled on all handsets, including iPhones, in order to be effective. Apple, on the other hand, has been hesitant to adopt the new protocol, most likely due to its desire to maintain ecosystem lock-in. Although it is unlikely that Apple would voluntarily adopt RCS, regulators like the EU might compel the company to make its messaging services more transparent. However, you may still use this third-party software to test RCS on iPhones.