By purchasing Google Domains’ assets, premier website-building platform Squarespace has made a huge advancement in the domain sector. A comprehensive asset acquisition deal between the two businesses will result in Squarespace acquiring Google Domains and its around 10 million hosted domains. This change occurs as Google seeks to concentrate its efforts on other business-related issues, some of which may or may not involve AI.
Squarespace will offer incentives to Google Domain members to build their websites
The acquisition is a crucial strategic step for Squarespace, further establishing its position as a top supplier of web infrastructure. Squarespace’s founder and CEO, Anthony Casalena, expressed his gratitude for being selected to assist Google Domains’ clients. He stressed the critical part that domains play in a company’s online visibility and assured the new clients of a smooth transition.
For its part, Google is dedicated to helping its users shift seamlessly. In addition to other crucial resources for creating an online presence, Squarespace will offer an integrated experience for buying and managing domains, according to Matt Madrigal, Vice President and General Manager of Merchant Shopping at Google.
As part of the deal, Squarespace will continue to respect Google Domains’ current customers’ renewal costs for at least a year after the acquisition closes. Additionally, the business will provide incentives to entice clients to use Squarespace’s platform to create their websites and discover its other services. Squarespace will make use of Google’s infrastructure throughout the transition phase to guarantee a smooth transfer of domains.
Additionally, for a minimum of three years, Squarespace will serve as the exclusive domain supplier for clients purchasing a domain in addition to their Google Workspace membership directly from Google. Customers who signed up for Google Workspace through Google Domains would also be given access to billing and support services from the firm.
In the third quarter of 2023, the acquisition is anticipated to close, pending regulatory clearances and usual closing conditions. While the full advantages of this merger won’t be felt until 2024 and beyond, Squarespace expects the acquisition to have a sizable positive impact on company sales and free cash flow.
This calculated move establishes Squarespace as a market leader in the domain sector, enabling organizations and people to easily and effectively create an online presence. Squarespace’s upcoming big move might be something to pay attention to given its dedication to customer pleasure and seamless integration.